Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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Pricing on Purpose: Creating and Capturing Value
Author: Ronald J. Baker
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Author: Thomas T. Nagle
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Pricing and Revenue Optimization
Author: Robert Phillips
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Author: Reed Holden
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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Winning the Profit Game: Smarter Pricing, Smarter Branding
Author: Robert G. Docters
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How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee
Author: Lawrence L. Steinmetz
Manufacturer: Wiley
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Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
Author: ManMohan S. Sodhi
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Power Pricing
Author: Robert J. Dolan
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Power Pricing : How Managing Price Transforms the Bottom Line
Author: Robert J. Dolan
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Pricing Strategy: An Interdisciplinary Approach
Author: Morris Engelson
Manufacturer: Joint Management Strategy
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
Author: John L. Daly
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Revenue Management and Pricing: Case Studies and Applications
Author: Ian Yeoman
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Will Your Next Mistake Be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization
Author: Robert Mittelstaedt
Manufacturer: Wharton School Publishing
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