The Wisdom of Crowds
Author: James Surowiecki
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How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)
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Winning Elections: Political Campaign Management, Strategy, and Tactics
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
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Conducting Online Surveys
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
Author: Dennis Johnson
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Polling and the Public: What Every Citizen Should Know
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American Public Opinion: Its Origins, Content, and Impact (Update Edition) (7th Edition)
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Campaign Warriors: Political Consultants in Elections
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Tides of Consent: How Public Opinion Shapes American Politics
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American Public Opinion: Its Origin, Contents, and Impact (7th Edition)
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The New Political Targeting
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Politicians Don't Pander: Political Manipulation and the Loss of Democratic Responsiveness (Studies in Communication, Media, and Public Opinion)
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Understanding Public Opinion
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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In Defense of Public Opinion Polling
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Brand Leadership: The Next Level of the Brand Revolution
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Dark Matter: A Century of Speculative Fiction from the African Diaspora
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American Public Opinion: Its Origin, Contents, and Impact, Update Edition (6th Edition)
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Larry Rivers: Art and the Artist
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Packinghouse Daughter: A Memoir
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We Won't Budge: An African Exile in the World
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CastOff: True Adventures and Ordeals of an American Family on a French Farm
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In Defense of Public Opinion Polling
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Polling and the Public: What Every Citizen Should Know
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