Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Brand Gap: Expanded Edition
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The 22 Immutable Laws of Branding
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Building Strong Brands
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Best Practice Cases in Branding (3rd Edition)
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Harvard Business Review on Marketing
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Managing Brand Equity
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Strategic Brand Management (3rd Edition)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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How Brands Become Icons: The Principles of Cultural Branding
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Strategic Brand Management
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Strategic Brand Management, Second Edition
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Handbook Of Brand Management (The Economist Books)
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Brand Leadership: The Next Level of the Brand Revolution
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Best Practice Cases in Branding
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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Building Strong Brands
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Advanced Brand Management
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Reinventing the Brand
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