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The Service Profit Chain
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
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Marketing Professional Services - Revised
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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On Great Service: A Framework for Action
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The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
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Service Management: Operations, Strategy, Information Technology with Student CD
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Service Breakthroughs: Changing the Rules of the Game
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Principles of Service Marketing and Management (2nd Edition)
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Marketing Services: Competing Through Quality
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Marketing Services: Competing Through Quality
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